IBM cuts marketing roles to streamline operations and boost efficiency
  • March 13, 2024 3:00 pm
  • Ayush Rawal
  • 0

In a recent announcement, IBM revealed that they are undergoing a significant restructuring in their marketing and communications departments. The tech giant is reportedly slashing jobs in these areas as part of a larger effort to streamline operations and cut costs.

According to sources within the company, IBM is targeting a reduction of up to 10% of its workforce in marketing and communications. This equates to thousands of employees who could potentially be impacted by the job cuts. The move comes as IBM looks to realign its resources and focus on core business functions.

The decision to cut jobs in marketing and communications is not entirely surprising, as IBM has been facing increasing competition in the tech industry. The company has been struggling to keep up with rivals like Amazon and Microsoft, and has been looking for ways to trim expenses in order to remain competitive.

The job cuts are expected to take place over the next few months, with employees being notified of their status in the coming weeks. IBM has stated that they will work to provide support and resources for affected employees, including assistance with transitioning to new roles or finding new employment opportunities.

Despite the job cuts, IBM remains committed to its overall business strategy and vision for the future. The company is focused on driving innovation and growth in key areas such as cloud computing, artificial intelligence, and cybersecurity. By restructuring its marketing and communications departments, IBM aims to position itself for future success in a rapidly evolving industry.

The job cuts at IBM are a reflection of the changing landscape in the tech industry. As companies look to adapt to new challenges and opportunities, they must make tough decisions about where to invest resources and how to best position themselves for the future. While the job cuts may be difficult for those impacted, they are ultimately part of a larger effort to ensure the long-term viability and success of IBM in a competitive market.


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