Hyundai’s Genesis, a rapidly growing luxury brand, has unveiled a new large all-electric concept vehicle, the Neolun. This full-size SUV is a glimpse into the future of the brand and its commitment to electric vehicles.
The Neolun: A New Moon in the Electric Vehicle Sky
The name Neolun is derived from the Greek word “neo,” meaning new, and the Latin word “luna,” which means moon. This all-electric SUV concept is indeed a new moon in the electric vehicle sky, illuminating the path for future Genesis models.
Exterior Design: Sleek and Modern
The Neolun boasts a sleek exterior design, illuminated by long horizontal headlights and taillights. These design elements are reminiscent of the brand’s current EVs but have a more modern touch. The Neolun’s design is a testament to Genesis’s commitment to innovation and advancement in the electric vehicle market.
Interior Design: Minimalistic and Functional
The interior of the Neolun is minimalistic compared to many recent concepts that include door-to-door screens. The SUV features a large central screen with physical buttons below it and a control panel and knob to the right of the driver. The vehicle’s front seats can swivel to face the rear passengers for lounge seating, adding a touch of luxury and comfort to the driving experience.
The Future of Genesis
Genesis has been growing its lineup in the U.S., with sales increasing 23% last year to a record of 69,175 units compared to 2022. The brand, which became its own entity in 2015, outsold more established luxury rival Infiniti and expects sales to continue to grow this year.
Genesis also revealed another concept called the GV60 Magma Concept, a high-performance variant of its compact EV crossover. The brand aims to develop a high-performance Magma model for each production vehicle in the existing lineup.
The Neolun: A Concept, Not a Consumer Vehicle
It’s important to note that the Neolun is a concept vehicle. Automakers routinely use concept vehicles to gauge customer interest or show the future direction of a vehicle or brand. While the Neolun is not meant to be sold to consumers, it does provide a glimpse into what we can expect from Genesis in the future.
Genesis: A Rising Star in the Electric Vehicle Market
With the unveiling of the Neolun and the GV60 Magma Concept, Genesis is making a strong statement in the electric vehicle market. As the brand continues to innovate and expand its lineup, we can expect to see more exciting developments from Genesis in the future.
